Please watch this video and listen to how a simple few letters or words can end or change lives forever. Help make a difference. "It Can Wait"
In a proactive public relations move, AT&T is taking the lead on texting-and-driving prevention with an 11-minute documentary on the topic, intended to reach consumers before New Year’s Eve.
The doc, called The Last Text, features stories about people whose lives were adversely affected by texting behind the wheel, including the parents of Mariah West, who died after texting “Where u at?” to a friend.
AT&T is distributing the film to schools, safety organizations and government agencies and on its YouTube() channel. The doc is part of AT&T’s “It Can Wait” TV, print and online campaign, which the company introduced in March. Part of that campaign includes a Facebook app() where friends can take a pledge not to text and drive.
AT&T’s not alone in publicizing the risks of texting and driving. Sprint partnered with The Oprah Winfrey Show in May for a program fighting texting and driving. In addition, a video from the Gwent Police Department in Wales also garnered thousands of views on YouTube thanks in part to its graphic depiction of a (dramatized) accident brought on by texting and driving.
Nevertheless, texting behind the wheel appears to be a growing problem. According to the U.S. Department of Transportation, 5,500 people were killed last year because of “distracted driving” and the largest proportion of those fatalities were people under 20. A recent survey from the Pew Internet & American Life Project showed 26% of teens have texted while driving and 43% have made calls on their cellphones while driving.
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